Traveling used to be almost a standard experience. Packages were designed for the masses, with little room for flexibility. But today, personalization is reshaping how we plan, book, and experience our trips. According to Eric Albuja , a senior manager at a Palo Alto-based travel tech startup, personalization is no longer a luxury—it’s becoming the standard. The Shift Toward Tailored Travel Experiences Eric Albuja has spent years observing changes in the global travel landscape. He notes that one of the most significant shifts is the demand for highly tailored travel experiences. Travelers now expect recommendations that align with their preferences, past behavior, and even their mood. "People no longer want generic itineraries," Albuja explains. "They want journeys that feel like they were designed just for them." Whether it's selecting a window seat, getting alerts for preferred cuisines, or choosing activities that match personal interests, the power of per...