Eric Albuja on How AI-Powered Travel Tech Is Personalizing Travel at Scale
T he travel industry has entered a new era where personalization is no longer a luxury—it’s an expectation. Travelers want experiences that feel tailored to their preferences, habits, and needs, whether they are booking a flight, choosing a hotel, or planning activities. According to Eric Albuja , a senior leader in global travel technology operations, artificial intelligence is playing a key role in making this possible at scale. AI-powered travel platforms are changing how companies understand travelers and deliver more relevant, seamless journeys across the globe. The Shift From One-Size-Fits-All to Personalized Travel For years, travel companies relied on static recommendations and broad customer segments. While effective to a degree, these methods often failed to reflect individual traveler behavior. Eric Albuja notes that modern travelers expect brands to recognize them instantly. AI makes this possible by analyzing real-time data such as search history, booking patterns, travel ...